I’ve got your marketing covered.
NLK Consulting is a marketing consultancy.
Love sentence case, dislike the oxford comma. I offer end-to-end strategy & execution services for B2B and B2C businesses of every size, from starts-ups to large enterprises and everything in between.
My superpower: learning businesses, tools and industries - fast.
With many years of marketing experience at banks such as American Express and JPMorgan and a Master in Public and Nonprofit Policy and Management from NYU, I specialize in the banking, fintech, ecommerce, DTC, 3PL and nonprofit spaces.
What can I do for you? Read on below but in a nutshell: everything.
Marketing funnels and integrated, multi-channel campaigns, content writing, SEO audits and optimization, website redesigns, go-to-market strategy, campaign planning and execution, fractional leadership. Finite projects or longer-term strategic roles. Let’s talk about what you need.
Here’s what you can expect from me…
“Niki is a phenomenal marketer, with over a decade of experience working both with Fortune-100s and early stage start-ups. With deep expertise in product marketing, content, and demand generation, she prioritizes key strategies that empower her teams to consistently achieve critical milestones. If you're seeking a collaborative marketing leader to scale your marketing strategy, Niki is the marketer you want on your team.”
Laura Colagrande: Enterprise Partnerships, Bloomreach
Forbes 30 under 30
“Niki is extremely proficient at digital marketing and has a wealth of experience that she applies at an extremely high level. She's able to create SEO strategies, copywrite, project manage, and take on multiple roles and execute with precision.”
Matthew Rotter: Head of Digital Operations, Cart.com
What I do
For whatever your need: short-term projects and packages, fractional leadership, strategic guidance.
Unsure of your needs? Let’s discuss your goals and map it out from there.
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Fractional or full-time, I get up to speed quickly and you’ll feel like I’ve been on the team for ages. I’ll perform an end-to-end audit of marketing motions with respect to your goals (brand awareness, leads, conversion) and optimize from there.
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Landing page copy? Blogs? Email nurture journeys? eBooks? I’ll align with your voice and goals and write SEO-optimized content that delivers.
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End-to-end strategy and execution of paid and organic campaigns that are aligned to your goals. Need help driving the process with your agency? Agencies love me and I love them. Hand over the keys to you campaigns with confidence.
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I’ll take a look at your customer touchpoints and identify ways to bridge gaps between each touchpoint, resulting in a cohesive customer journey that converts. Whatever the tool or system of record, if I haven’t used it, I will learn it in no time. I am particularly skilling in Hubspot, Webflow, BeeFree and Salesforce.
Example packages
Quick Wins
For clients looking for specific, actionable advice and/or short-term completed tasks:
✓ Social media audit
✓ Competitor analysis
✓ Content calendar setup
Strategy Development
For clients in need of a more in-depth strategy without a huge time investment:
✓ SEO keyword research & plan
✓ Email marketing setup
✓ Basic website audit
Implementation
Hands-on tasks that deliver part of or a complete project:
✓ Social media kickstart
✓ Content creation & SEO implementation
✓ Paid ad campaign setup
Interested in a longer-term project?
For clients in need of more comprehensive and/or continuous engagements:
✓ Full marketing strategy development:
A complete marketing strategy covering all relevant channels, customer journey mapping, content strategy, KPIs, and implementation roadmap.
✓ Ongoing SEO management:
Continuous SEO efforts, including content creation, link building, keyword optimization, and monthly performance reporting.
EXPERIENCE
EXPERIENCE
Why should you trust me? Here’s a look at some of the companies that have hired me. References available upon request.
Consulting (some of my notable clients)
Head of Marketing
Airhouse.io
Cart.com
Digital and Content Strategist; Copywriter
Unicrn
Marketing Consultant
Full-time
Pagaya
Head of Demand Generation
Head of Content and Brand Strategy
Head of Go-to-Market Campaign Strategy
Cart.com
Vice President, Segment Marketing and Campaigns
JPMorgan Chase
Manager, Loyalty Partnerships and Merchant Marketing
Senior Analyst, Global Card Products and Benefits
American Express
Get in touch with me
References and portfolio samples available upon request.
Reach out today to get started.